In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…

Findings highlight stark divide in the perceptions of youth in the GCC states compared with their counterparts in North Africa and Levant

The new partnership brings best-in-class mobile advertising solutions to leading agencies and brands in the MENA region.

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.

Omnicom Media Group’s analytics, marketing, and cloud technology consultancy TRKKN has been awarded the Google Marketing Platform Partner & Reseller status in the MENA…

The ESG extension will help Omnicom’s teams in building frameworks for responsible media investments.

MENA Account Managers Judy Bakieh and Sarah Alsalem from Gambit Communications in Dubai Win Cannes Young PR Lions Competition Gold.

Momentum Dubai has announced that Raphael Nassoura has been promoted to General Manager while retaining the current Executive Creative Director title and responsibility.

By Rasha El Ghoussaini, Head of Industry – Travel, Luxury, and Tech in MENA at Snap Inc.

As a business transformation and digital expert specializing in MENA, Cukrowski’s hire further strengthens Valtech’s position in the region.

MMA announced the winners of the Smarties MENA Awards for 2022 in a star-studded gala ceremony held in The Rixos, Jumeirah Beach Residence, Dubai, last…

In this role, Ali will be responsible for leading and overseeing the creative output and growth across the Leo Burnett Dubai portfolio.