“Everything considered conventional has been redefined,” said Lama Accary Bibi, Managing Director of boutique advertising agency, Means Design when asked about what the new…

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less…

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region…

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there…

Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.

Who does what in the regional programmatic ecosystem? Communicate maps it out for you.

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that…

The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will…

HalaHi, the region’s first platform that allows people to get shout outs from their favorite celebrities has announced a new addition to their services…

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention…

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid…

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…