Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid…

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important…

Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of…

Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to…

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it.…

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge…

Last June, Snap launched Dynamic Ads, a new e-commerce offering designed to help brands grow their online business by simplifying the consumer purchase journey and driving measurable…

Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during…

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership…

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be…

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq.…