
November 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

November 23, 2025
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

November 20, 2025
By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer…

January 17, 2024
The appointment aligns with the agency’s growth strategy and follows the recent establishment of the agency’s new office in Saudi Arabia. The expansion enhances the agency’s presence in the Kingdom, where it has been operating for…

January 16, 2024
In a move to further invest in their regional leadership, Snap Inc. in MENA announced the appointment of Rasha El-Ghoussaini as the new Head…

January 11, 2024
Looking back on last year’s coolest moments, we can’t forget to shout out the brands that nailed it, keeping up with their ever-evolving consumer…

January 5, 2024
The selection, determined by the Geely Bidding Committee, was announced following an evaluation process.

December 26, 2023
The global agency network is joining hands with Abdulla Al Masaood & Sons Motorcycles to deliver digital communications’ solutions.

December 15, 2023
A new grant from Google’s philanthropic arm will help researchers develop a tool to bolster water security and climate resilience in the Middle East and…

December 15, 2023
By Nyka Miglani, Head of Strategy at Liquid Retail


November 29, 2023
In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cook, General…

November 28, 2023
Hosted at the iconic Armani Hotel, Burj Khalifa, the awards gala honored the epitome of excellence in effective work across the MENA region.

November 15, 2023
The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.

November 13, 2023
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…