By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group

Aunindo Sen recently served on the Cannes Lions jury and is ranked as one of the world’s best copywriters in The Big Won Report.

By Manara Global

The report introduces the concept of Creative Bravery, driven by three actionable trends: Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.

The association will enable advertisers in the MENA region to advertise via Disney+ Hotstar’s Connected TV offering in India.

The appointment aligns with the agency’s growth strategy and follows the recent establishment of the agency’s new office in Saudi Arabia. The expansion enhances the agency’s presence in the Kingdom, where it has been operating for…

 In a move to further invest in their regional leadership, Snap Inc. in MENA announced the appointment of Rasha El-Ghoussaini as the new Head…

Looking back on last year’s coolest moments, we can’t forget to shout out the brands that nailed it, keeping up with their ever-evolving consumer…

The selection, determined by the Geely Bidding Committee, was announced following an evaluation process.

The global agency network is joining hands with Abdulla Al Masaood & Sons Motorcycles to deliver digital communications’ solutions.

A new grant from Google’s philanthropic arm will help researchers develop a tool to bolster water security and climate resilience in the Middle East and…

By Nyka Miglani, Head of Strategy at Liquid Retail