The Communicate AI Conference, scheduled to take place on Thursday, 7th September 2023, is aimed at enlightening MENA’s creative, marketing, advertising, and tech industries with…

Six women share their insights on the gender gap in the creative sector of the MENA region – shedding light on the challenges women face in…

Conducted by SixthFactor Consulting, the survey sheds light on the opinions of Arab youth in the MENA region, with the overall theme being ‘Living…

In the dynamic world of PropTech, the seamless integration of business and digital technology is paramount to success. As the Chief Product Officer, Christophe…

In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…

Findings highlight stark divide in the perceptions of youth in the GCC states compared with their counterparts in North Africa and Levant

The new partnership brings best-in-class mobile advertising solutions to leading agencies and brands in the MENA region.

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.

Omnicom Media Group’s analytics, marketing, and cloud technology consultancy TRKKN has been awarded the Google Marketing Platform Partner & Reseller status in the MENA…

The ESG extension will help Omnicom’s teams in building frameworks for responsible media investments.

MENA Account Managers Judy Bakieh and Sarah Alsalem from Gambit Communications in Dubai Win Cannes Young PR Lions Competition Gold.

Momentum Dubai has announced that Raphael Nassoura has been promoted to General Manager while retaining the current Executive Creative Director title and responsibility.