July 19, 2023
Digital Turbine Chooses Connect Ads by Aleph as its Exclusive Partner in MENA
The new partnership brings best-in-class mobile advertising solutions to leading agencies and brands in the MENA region.
Mena
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July 19, 2023
TikTok Introduces What’s Next: Gaming Trend Report
The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.
Read moreSeptember 30, 2021
“Emotional intelligence” Is the Driving Force for Effective Marketing in MENA
WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.
Read moreSeptember 29, 2021
Blue Engine Studios to Offer Innovative Premium Content in MENA
Newly formed content creation and production company offers scripted and nonscripted shows targeting pan Arab digital media, linear TV, and OTT market.
Read moreSeptember 28, 2021
7 CSR Strategies to Deploy in COVID-19
W7Worldwide’s Crisis Communications division developed a 7-step guide to creating CSR strategies and campaigns in Covid-19.
Read moreSeptember 27, 2021
Snap Inc. Appoints new Product Marketing Lead in MENA
Zadi Hobeika rejoins Snap Inc. to drive performance advertising solutions.
Read moreSeptember 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Social channels and digital video continue to dominate digital advertising.
Read moreSeptember 22, 2021
Abu Dhabi’s Multiply Group Invests Further AED55million in Firefly to Bring Digital Advertising Services to Taxis and Rideshares in MENA
Firefly has developed a digital media platform that connects audiences with dynamic advertising on taxis and rideshare vehicles
Read moreSeptember 20, 2021
Case Study: How Automating Tailored Search Ads Helped Ounass Reach 60% Revenue Growth
By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant – Search & Measurement – Retail at Google
Read moreSeptember 19, 2021
Working for a Better and More Equitable Workplace for Journalists in MENA
“I Will Not Stay Silent” project completes one year.
Read moreSeptember 16, 2021
Amazon Payment Services Names MD for MENA
Move signals APS’s expansion strategy in the region.
Read moreSeptember 15, 2021
Hala NextGen: Do I Really Need That 50-Slide Crisis Comms Document?
By Nasr Ankar, Senior Communications Manager at Action Global Communications and Vice-Chair of PRCA NextGen Arabia Group
Read moreSeptember 14, 2021
PRCA MENA Awards and Digital Awards Are Open for Entries
Both awards welcome entries from a wide range of organizations.
