Aref Yehia, Head of Retail and E-commerce at TikTok Global Business Solutions in METAP, explains how the platform will support brands building up to…

By Alpha Ba, Head of Marketing, European Brands at Stellantis ME

By Farimah Moeini, Head of Industry – Retail, e-Commerce, Travel Tourism in MENA at Snap Inc.

Media intelligence service provider Carma unveils in-depth report.

Discover our interactive map of the communications networks and their agencies in MENA.

Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East. 

Communicate’s Q3 is out and brings back the Salary Survey.

WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.

Newly formed content creation and production company offers scripted and nonscripted shows targeting pan Arab digital media, linear TV, and OTT market.

W7Worldwide’s Crisis Communications division developed a 7-step guide to creating CSR strategies and campaigns in Covid-19.

Zadi Hobeika rejoins Snap Inc. to drive performance advertising solutions.

Social channels and digital video continue to dominate digital advertising.