November 17, 2025
Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers
Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact…
Mena
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Read moreNovember 13, 2025
Don’t chase vanity metrics, prioritize growth over clicks
Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…
Read moreFebruary 14, 2024
The Business of Love: Valentine’s Day and the Future of Social Shopping in the Middle East
By Manara Global
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February 13, 2024
UM MENAT Elevates Global Expansion for Clients Through Google’s International Growth Agency Program
As a Google International Growth Partner, UM MENAT will enhance its international growth proposition by leveraging exclusive tools and resources to support clients in…
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February 9, 2024
From the Seas to the Community, NBA launches “Nets for Change” in India
Recycling fishing nets into basketball nets creates hope for young, aspiring, female athletes.
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February 9, 2024
Google Launches Video Series to Answer Most Searched Questions on AI
Google Arabia has launched a short video series that will be hosted by Saudi content creator, Abdullah AlAlawi.
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February 8, 2024
Merkle MENA Appoints Sameer Poonja as Head of Experience and Platforms
This appointment follows the earlier announcements of Stacy Anderson as Deputy Managing Director, Omar Khan as Head of Data & Analytics, and Andreas Skopal…
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February 7, 2024
Ipsos: Ziad Issa Appointed as Media CEO in MENA
Issa will be succeeding Elie Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.
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February 6, 2024
Why is Gaming a $6 Billion Blossoming Oasis in the Middle East?
By Saad Khan, CEO, GameCentric
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February 2, 2024
evision and Disney Star Expand Collaboration
evision powers a new experience with TV channels plus Video on Demand content, including Hotstar Specials in the MENA region.
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February 1, 2024
Navigating Marketing and Communications in an Era of Accountability
By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group
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January 31, 2024
Aunindo Sen Joins Publicis Middle East as Executive Creative Director
Aunindo Sen recently served on the Cannes Lions jury and is ranked as one of the world’s best copywriters in The Big Won Report.
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January 31, 2024
TikTok’s What’s Next Trend Report Reveals Marketing Insights for 2024 in MENA
The report introduces the concept of Creative Bravery, driven by three actionable trends: Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.
