91% of consumers across MENA made purchases on e-commerce in 2022, up from 87% in 2021. More than half of MENA consumers purchased food…

By Hala Zgheib – Head of Retail, MENA, Snap Inc.

By Gosia Wajchert, Criteo Managing Director, Middle East, and Africa

YouTube announced its partnership with beIN Sports, the official broadcaster of the FIFA World Cup Qatar 2022™ in the Middle East and North Africa,…

Dentsu announces a new partnership with Sacred Groves, as part of an ongoing commitment to climate action, the promotion of more sustainable consumption, and investment…

Omada, the performance-based digital marketing and e-commerce group signed a strategic and exclusive partnership with the most prominent media arm in the Middle East…

It’s FIFA World Cup season, and Visa reminds people to stay alert of their online practices with its ‘Stay Secure’ campaign.

The new digital content brand will feature shows that focus on storytelling, lifestyle, personal finance, travel, and more.

The agency is in charge of content creation, content and community management, account management, and reporting for @adidasMENA and @adidasDXB, and will offer strategic support on existing and future social media activations for the brand’s sportswear and Originals segments. Havas…

By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer

Following the success of the Rock the Tok program last year, TikTok relaunched the competition for the second year in a row to further celebrate lighthouse work…

Baddar is a former Google and YouTube executive.