By Kunal Badiani, Regional Head at MoEngage META

Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.

Initiative supports small businesses during the holiday season.

Group CEO of media intelligence service provider Carma and award-winning digital conglomerate Socialeyez is recognized for his significant contribution to the industry.

Kassabji will be based out of Riyadh, KSA.

By Carla Dabis, Commercial Director MEA at VICE Media

Louise Jacobson, Managing Partner of Brazen MENA, joins board in tackling key issues around the role of women in communications.

Event celebrates best PR campaigns and teams.

 The Family Reunion Show by Adidas, a talk show which Havas Middle East designed and developed the global branding for, generated the creative concept, and is…

Jacob will be responsible for new business and growth across the region.

Here is the exclusive preview of who won what from the region.

From hyper-localized communities and i-commerce to artificial influence and subscription services, influence is set to create a new order of brands