Jordan, Algeria, and Mali editions will be held later in February.

Abdelnabi Alaeddine is appointed Regional Director, Planning & Digital Investment, and Nayan Joshi is promoted to Digital & Innovation Director.

A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared to other video platforms.…

Mixed reality, content mix, and user-generated content (UGC) will be essential for successful digital engagement this year.

Agency aims to grow its influencer and creator content business.

The new partnership will include bespoke, Arabic-language content.

by Richard Nicoll, Chief Strategy Director at Liquid Retail

The Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents, with a surprise for the MENA region. Ali Rez,…

Choueiri Group’s Michel Malkoun is new Chair of Board and Amazon Ads’ Mohamad Itani is new Vice-Chair.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at…

MEmob+ has entered an exclusive partnership with Artifact and Materia to jointly offer a Metaverse activation platform, Metaverse design studio, and go-to-market consulting services.

MBC Group extends partnership with Warner Bros. theatrical content, as well as the addition of new Cartoon Network content and perks for audiences across the MENA region.