Agency aims to grow its influencer and creator content business.

The new partnership will include bespoke, Arabic-language content.

by Richard Nicoll, Chief Strategy Director at Liquid Retail

The Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents, with a surprise for the MENA region. Ali Rez,…

Choueiri Group’s Michel Malkoun is new Chair of Board and Amazon Ads’ Mohamad Itani is new Vice-Chair.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at…

MEmob+ has entered an exclusive partnership with Artifact and Materia to jointly offer a Metaverse activation platform, Metaverse design studio, and go-to-market consulting services.

MBC Group extends partnership with Warner Bros. theatrical content, as well as the addition of new Cartoon Network content and perks for audiences across the MENA region.

Leo Burnett Beirut and ABAAD launch campaign, ‘Dirty Campaign’ in collaboration with multi-disciplinary artist Remie Akl reiterating the consequences of silencing and shaming rape victims.

Agency aims to pave the way for more authentic content ahead of COP28.

By Ralph Aoun, Global Marketing Manager for Performance at Meta

By Walid Ramadan, GM of MMP Experiences