
May 22, 2023
UM Presented a Global-First Brand Lift Study with TikTok
The future-proof agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximize campaign efficiency…

May 22, 2023
The future-proof agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximize campaign efficiency…

April 27, 2023
By Rishad Alavi, Data and Analytics Manager at UM UAE

October 29, 2019
Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related…

October 22, 2019
Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature.

October 22, 2019
By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the…

October 9, 2019
Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…

October 6, 2019
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of…

September 26, 2019
By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is…

September 25, 2019
Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to…

September 23, 2019
Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent…

September 12, 2019
By Max Alawwad Facebook has come under scrutiny, on multiple occasions, for its handling of the user’s data. One of the recent events was Facebook paying…

August 19, 2019
In an attempt to offer “balanced” reporting, media globally offers climate deniers with no scientific background space to oppose scientists. This revelation came in…

August 8, 2019
By Sharvari Alape Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of…

July 24, 2019
By Ana Andjelic Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is…