February 9, 2024
Reach Celebrates Second Anniversary Announcing New Talent Management Signings
The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.
Marketing
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January 15, 2024
Plus Company Unveils Plus AIOS, a State-of-the-Art Intelligence Tool for Enhanced Marketing Insights
Leveraging the cutting-edge predictive intelligence of AI, Plus Company’s latest offering – AIOS, is designed to assist advertisers and brands in strategical planning, measuring,…
Read moreOctober 19, 2021
Communicate’s Salary Survey Part 3
What employers from the marketing & advertising industry are saying about salaries in the MENA region.
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October 18, 2021
Communicate’s Salary Survey 2021 Part 2
Communicate looks at what recruitment agencies say about salaries in the region for our industry.
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October 17, 2021
Communicate’s Salary Survey 2021 Part 1
Communicate brings back the Salary Survey to help explain how salaries in agencies across the region have been impacted (or not).
Read moreOctober 12, 2021
Expo 2020 Dubai: A Powerful Association for Sponsor Brands
YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event.
Read moreSeptember 30, 2021
“Emotional intelligence” Is the Driving Force for Effective Marketing in MENA
WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.
Read moreSeptember 30, 2021
The 4 Types of Influencer and How Brands Can Successfully Work With Each
Performance marketing platform Affise on what the four types of influencers are and how brands can make the most out of collaborations with each.
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September 23, 2021
Five Key Archetypes of Travelers
By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East
Read moreSeptember 12, 2021
Connecting With Offline Consumers: The Trends and Tactics Middle Eastern Businesses Should Consider for Successful Marketing Campaigns
By Karam Malhotra, Partner and Global Vice-President of SHAREit Group
Read moreSeptember 7, 2021
Team Geekay Esports Set to Become the Region’s First League of Legends Team to Reach the Global Stage
Geekay signs MENA’s number one Arab League of Legends team.
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September 5, 2021
The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula
How brands can use users’ passion for football in the region to create connections.
Read moreSeptember 2, 2021
Meet Visa: Reintroducing the Iconic Visa Brand
UAE is one of the first markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in…
