Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact…

Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…

MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…

Saudi Arabia and the UAE already use the under-$10 Amazon Bazaar, which incorporates gamified features. Qatar is among the 14 markets in which Amazon…

Furrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where AI, creativity, and emotion converge to…

WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders…

STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis…

We Are Social, the global socially-led creative agency, on Monday announced the promotion of Jim Coleman to CEO for the Europe, the Middle East, and…

Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…

Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…