By Nikita Matilda Fernandes, Corporate Communications, Ifza

By James Reynolds, Founder of SEO Sherpa

By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood

By Maha Ayash, Head of UAE at TEAM LEWIS

The ongoing debate around how Gen Z is an inherently cynical generation is far from over. This generation finds itself trapped in a perpetual…

By Mariagrazia De Angelis, General Manager MEA, Landor

The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.

Leveraging the cutting-edge predictive intelligence of AI, Plus Company’s latest offering – AIOS, is designed to assist advertisers and brands in strategical planning, measuring,…

The outdoor advertising company has brought to life attractive iconic outdoor locations in the heart of Qatar, Al Maha Island.

The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.

By Saim Yasin, Director of Marketing & Digital, Philip Morris Management Services (Middle East) Limited

Hosted at the iconic Armani Hotel, Burj Khalifa, the awards gala honored the epitome of excellence in effective work across the MENA region.