November 13, 2025
Don’t chase vanity metrics, prioritize growth over clicks
Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…
Marketing
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Read moreNovember 12, 2025
MCN and Foxpush Team Up to Supercharge Data-Driven Advertising in MENA
MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…
Read moreMarch 16, 2023
How Marketers Can Drive Customer Engagement During Ramadan 2023
By Raviteja Dodda, CEO & Co-Founder of MoEngage
Read moreMarch 9, 2023
LinkedIn Research Explores Challenges Faced by CMOs Amidst Economic Uncertainty
Platform shares insights from around the world and MENA.
Read moreMarch 7, 2023
Network International Announces Dounia Saidi as Group Chief Marketing Officer
Appointment means to strengthen the group’s marketing wing.
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February 8, 2023
Brands Should Take Inspiration from Modern Video-Game Adaptations
By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East
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January 9, 2023
Understanding Publicis Groupe’s Power of One Model
Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M,…
Read moreDecember 26, 2022
Home Center’s “Homecoming” Initiative Breaks Major Taboo in the Middle East
Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.
Read moreNovember 9, 2022
Google & Euromonitor Share Insights on This Year’s World Cup Visitors
By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA
Read moreNovember 8, 2022
From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
Read moreOctober 31, 2022
Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
Read moreOctober 21, 2022
LinkedIn Unveils B2B Marketer Sentiment Study
Regional B2B marketing leaders are confident that the marketing industry will bounce back amid economic uncertainty.
Read moreOctober 5, 2022
Advantages and Pitfalls of Multi-Brand Marketing under a Single Corporate Umbrella
By Conrad Harley, Group Marketing Manager at XA Group
Read moreAugust 23, 2022
Mashreq Appoints Muna Al Ghurair as Group Head of Marketing and Corporate Communications
Al Ghurair led the PR and communications strategy for Network International ’s IPO on the London Stock Exchange in 2019.
