November 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
Marketing
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Read moreJune 25, 2025
Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads
Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…
Read moreOctober 31, 2022
Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
Read moreOctober 21, 2022
LinkedIn Unveils B2B Marketer Sentiment Study
Regional B2B marketing leaders are confident that the marketing industry will bounce back amid economic uncertainty.
Read moreOctober 5, 2022
Advantages and Pitfalls of Multi-Brand Marketing under a Single Corporate Umbrella
By Conrad Harley, Group Marketing Manager at XA Group
Read moreAugust 23, 2022
Mashreq Appoints Muna Al Ghurair as Group Head of Marketing and Corporate Communications
Al Ghurair led the PR and communications strategy for Network International ’s IPO on the London Stock Exchange in 2019.
Read moreAugust 1, 2022
Destination Future: A Journey to Tomorrow with Audi
By Elmir Arnautovic, Communications Director for Audi in the Middle East
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July 26, 2022
Volkswagen Launches Brand Attributes Campaign
Initiative aims to further enhance customer affinity.
Read moreJuly 26, 2022
AW Rostamani Group Announces ‘Drop It’ campaign, Committing to Eliminate All Plastic Bottles by July 2023
The group has collaborated with Goumbook and is inviting companies across the UAE to join the initiative.
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July 5, 2022
Reprise Digital MENA Receives Google Marketing Platform Certification and Reseller Status
Reprise Digital – the region’s leading digital marketing transformation experts in the Middle East and North Africa (MENA) and a group boasting 3,100 global digital…
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June 28, 2022
ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…
Read moreApril 28, 2022
Amana Capital Appoints Joy Dabeet as New CMO
Dabeet previously was Regional Marketing Manager for the MENA region at Amazon.
Read moreMarch 30, 2022
Man vs Machine: The Human Side of Algorithms
By Asiya Ali, Managing Director at MKV Digital
Read moreMarch 21, 2022
One Scoop at a Time
As ice cream brand Baskin-Robbins celebrates the opening of its 1000th location in the region, Michael Haley, President & Managing Director at Inspire Brands, sat…
