November 25, 2025
MRM MENAT appoints Udit Agarwal as Regional Business Lead
MRM MENAT has appointed Udit Agarwal as Regional Business Lead, strengthening the agency’s senior leadership as it expands its work with regional conglomerates and…
Marketing
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Read moreNovember 24, 2025
Marketing 2026: 10 Trends Shaping the Future of Brand Growth
As 2026 approaches, the marketing world looks unrecognizable. It ushers in a plethora of challenges, new tools, and opportunities. Emerging technologies, shifting consumer behaviors,…
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May 30, 2024
Mind Over Marketing: How AI-Powered Neuromarketing is Revolutionizing Consumer Decision
By Nikita Matilda Fernandes, Corporate Communications, Ifza
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May 29, 2024
5 SEO Secrets for Shopify Entrepreneurs in the MENA Marketplace
By James Reynolds, Founder of SEO Sherpa
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April 15, 2024
The Micro-messaging Era Looms Large
By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood
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March 26, 2024
Maximizing Your Ramadan Marketing Strategy for 2024
By Maha Ayash, Head of UAE at TEAM LEWIS
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March 12, 2024
Don’t Chase, Attract Top Talent with EGC
The ongoing debate around how Gen Z is an inherently cynical generation is far from over. This generation finds itself trapped in a perpetual…
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March 12, 2024
Insights from 2023: Navigating the Branding Shift
By Mariagrazia De Angelis, General Manager MEA, Landor
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February 9, 2024
Reach Celebrates Second Anniversary Announcing New Talent Management Signings
The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.
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January 15, 2024
Plus Company Unveils Plus AIOS, a State-of-the-Art Intelligence Tool for Enhanced Marketing Insights
Leveraging the cutting-edge predictive intelligence of AI, Plus Company’s latest offering – AIOS, is designed to assist advertisers and brands in strategical planning, measuring,…
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January 2, 2024
Promomedia Has Successfully Established its Presence in Qatar With Stunning Static Outdoor & Digital Media Screens
The outdoor advertising company has brought to life attractive iconic outdoor locations in the heart of Qatar, Al Maha Island.
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December 19, 2023
The 2023 Influencer Marketing Report by Brand Ripplr
The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.
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December 11, 2023
An Ethical Approach to Conscious Marketing
By Saim Yasin, Director of Marketing & Digital, Philip Morris Management Services (Middle East) Limited
