May 30, 2024
Mind Over Marketing: How AI-Powered Neuromarketing is Revolutionizing Consumer Decision
By Nikita Matilda Fernandes, Corporate Communications, Ifza
Marketing
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May 29, 2024
5 SEO Secrets for Shopify Entrepreneurs in the MENA Marketplace
By James Reynolds, Founder of SEO Sherpa
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September 11, 2023
Streaming Success
In her journey to becoming the Group Chief Commercial, Marketing & Product Officer (VOD, Global) at Shahid, Natasha Matos-Hemingway embraced diverse experiences in the tech and…
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August 24, 2023
Gaming Beyond Gaming: Its Evolution in the Marketing and Advertising Landscape
From entertainment to engagement, gaming is reshaping the marketing landscape
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July 28, 2023
Publicis Groupe Becomes the Region’s First Gold-Tier Partner of Optimizely
As a gold-tier partner, Publicis Groupe gets broad access to Optimizely’s advanced features
Read moreApril 25, 2023
Aramex’s Ramadan Ad Shows the Human Side of its Couriers
Campaign also sheds light on an unexpected taboo subject.
Read moreApril 25, 2023
InDrive Illuminates the Streets of Cairo with City-Wide Billboard Takeover
The campaign was conceptualized and executed by Havas Middle East.
Read moreApril 19, 2023
The Automotive Industry Maximizes on a Tactical Marketing Approach for Ramadan
By Anja Petrovski, Marketing Director at Volkswagen Middle East
Read moreApril 14, 2023
DEI Wave II Global Census: Reshaping the World of Marketing
Industry bodies and groups are coming together to call for greater participation.
Read moreApril 6, 2023
Let’s Talk about the Youth
Communicate releases its 30 under 30 2023 listing and holds its first Marketing to Youth conference in KSA.
Read moreMarch 16, 2023
How Marketers Can Drive Customer Engagement During Ramadan 2023
By Raviteja Dodda, CEO & Co-Founder of MoEngage
Read moreMarch 9, 2023
LinkedIn Research Explores Challenges Faced by CMOs Amidst Economic Uncertainty
Platform shares insights from around the world and MENA.
Read moreMarch 7, 2023
Network International Announces Dounia Saidi as Group Chief Marketing Officer
Appointment means to strengthen the group’s marketing wing.
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February 8, 2023
Brands Should Take Inspiration from Modern Video-Game Adaptations
By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East
