The fourth edition of The Great Marketing & Business Minds UAE 2026 will be held on January 29, 2026, in Dubai, bringing together senior…

Global marketing and advertising forecasts for 2025–26 suggest continued growth in ad spending, driven by artificial intelligence, retail media and data-led platforms — trends…

User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their…

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already…

As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by volume and more…

From billion-dollar bets to tighter rules and AI-driven growth, 2025 witnessed important deals, launches, and regulatory shifts in the Middle East and North Africa…

Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At…

A Dubai-based boutique marketing agency, Aark Marketing, has expanded its footprint in the UAE’s competitive communications sector as brands increasingly prioritize digital reach, influencer…

Marketing executives are preparing for job cuts as pressure mounts to show concrete returns from artificial intelligence investments, according to a new industry survey.…

Dubai — MCN MENAT, part of the Omnicom network, along with its family of agencies across the Middle East, North Africa and Türkiye (MENAT),…

As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor numbers, experience-led travel demand,…

New York: The Marketing + Media Alliance (MMA) on Thursday announced the winners of the SMARTIES™ X Global 2025 Awards, recognising the world’s most…