
December 2, 2025
Eslam Al Toom to head influencer marketing practice at Media Mantra
The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media…

December 2, 2025
The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media…

November 30, 2025
Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…

May 29, 2019
According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

May 28, 2019
By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may be, it does not attempt to look at…

May 28, 2019
By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this. How much do you rely on the internet?…

May 27, 2019
Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

May 26, 2019
By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they…

May 15, 2019
Muhammad Chbib may not be heading Tajawal as its CEO anymore, but his future plan is still brimming with his innovative ideas anticipated by…

May 13, 2019
By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended their global social marketing campaign for their product…

May 12, 2019
By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15…

May 11, 2019
By Drew Neisser If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop up on most B2B websites would simply disappear.…

May 10, 2019
The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides…

May 6, 2019
By Rizk Haddad. On January 31, 2019, at 6am, all Shock Middle East radio brands introduced a clutter-free experience to our listeners and clients with…

May 1, 2019
Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30…