
December 15, 2025
Back to basics: European CMOs pivot to branding over AI hype for 2026
LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority…

December 15, 2025
LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority…

December 4, 2025
By Hadi Khatib A 2025 report by Mckinsey said that GenAI and advanced personalization are no longer theoretical data projections, but rather mainstream revenue…

March 24, 2020
With the temporary closure of schools, parents are faced with a challenge on how to keep their kids occupied at home, while they manage…

March 17, 2020
Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and…

March 11, 2020
Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…

February 25, 2020
The Michael Page salary and skills guide provides an overview of market and employment trends, including observations such as job seekers’ sentiments, while also…

December 24, 2019
What do you do when you’ve fallen? When you’ve been outnumbered and down on the ground? Do you stay down or do you get…

December 19, 2019
“Hope is a good thing, maybe the best of things. And good things never die.”, says Andy Dufresne, the protagonist of the cult classic film, The…

December 17, 2019
Social Media has turned into a cultural phenomenon this past decade, with many unique platforms entering the space in hopes to become the most…

December 16, 2019
Snapchat has launched ‘Swipe up to call’, a new feature exclusive to users in the Middle East, which will make it easier for customers…

December 11, 2019
The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars…

December 1, 2019
WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the…

November 26, 2019
Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all…

November 25, 2019
The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally…