January 7, 2022
BrandRipplr and Mediaquest Launch MENA Content Creators Awards
Event will be the region’s largest for content creators and talents.
Influencers
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Read moreFebruary 22, 2021
The State of Influencer Marketing In 2021
The Influencer Marketing Benchmark Report highlights how the pandemic affected the world of influencer marketing.
Read moreDecember 12, 2018
Analytics 101 for Influencers: The Crash Course Nobody is Talking About
By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…
Read moreJanuary 24, 2018
Is banning influencers really the way to go?
In yet another wave of dissing influencers, a story about an Irish hotel banning influencers is going viral. Social media influencer Elle Darby reached…
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January 22, 2018
Experts weigh in on the Huawei advert
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
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January 21, 2018
This influencer advert by Huawei is making people cringe
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
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July 27, 2017
Access Influence launches new tool connecting brands and influencers
Dubai-based Access Influence has a new digital platform that connects brands with customers. The platform rewards consumers for sharing experiences about brands and also…
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May 30, 2017
Renault’s Matic Babnik on glocal strategies
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…
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February 27, 2017
The difference between earned influence and paid promotion
By Thomas Stoeckle, strategic business development at LexisNexis Business Insight Solutions Digital influencer marketing is becoming a blunt instrument Reliable measures of return on…
Read moreDecember 29, 2016
Is it time to say goodbye to the influencer craze?
It’s funny – or not – how social media clout can open up new business opportunities and revenue streams.
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December 27, 2016
Influencer influenza: 5 reasons why influencers are useless
Netizency’s managing partner Michael Maksoudian gives his take on the influencer influenza It’s time for marketers to get off the placebo, find a proper…
Read moreAugust 4, 2016
Celebrity and influencer marketing
The number of influencers keeps increasing with every new social platform. As users find an odd familiarity with influencers that rests somewhere between friendship…
Read moreMarch 2, 2016
Socialize launches influencer brand network, Front Row
Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact…
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February 28, 2016
Meltwater launches new tool in the UAE
Global media intelligence firm Meltwater has launched its Media Contact Database in the UAE to deliver a solution for marketing and PR companies to…
