
February 27, 2023
Influpreneurship: How Influence Is Increasingly Breeding Entrepreneurship
By Baha Hamadi, Founder & Managing Director of Keel Comms
February 27, 2023
By Baha Hamadi, Founder & Managing Director of Keel Comms
January 7, 2022
Event will be the region’s largest for content creators and talents.
April 4, 2019
by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three…
December 12, 2018
By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…
January 24, 2018
In yet another wave of dissing influencers, a story about an Irish hotel banning influencers is going viral. Social media influencer Elle Darby reached…
January 22, 2018
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
January 21, 2018
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
July 27, 2017
Dubai-based Access Influence has a new digital platform that connects brands with customers. The platform rewards consumers for sharing experiences about brands and also…
May 30, 2017
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…
February 27, 2017
By Thomas Stoeckle, strategic business development at LexisNexis Business Insight Solutions Digital influencer marketing is becoming a blunt instrument Reliable measures of return on…
December 29, 2016
It’s funny – or not – how social media clout can open up new business opportunities and revenue streams.
December 27, 2016
Netizency’s managing partner Michael Maksoudian gives his take on the influencer influenza It’s time for marketers to get off the placebo, find a proper…
August 4, 2016
The number of influencers keeps increasing with every new social platform. As users find an odd familiarity with influencers that rests somewhere between friendship…
March 2, 2016
Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact…