by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three…

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…

In yet another wave of dissing influencers, a story about an Irish hotel banning influencers is going viral. Social media influencer Elle Darby reached…

Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.

Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.

Dubai-based Access Influence has a new digital platform that connects brands with customers. The platform rewards consumers for sharing experiences about brands and also…

Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…

By Thomas Stoeckle, strategic business development at LexisNexis Business Insight Solutions Digital influencer marketing is becoming a blunt instrument Reliable measures of return on…

It’s funny – or not – how social media clout can open up new business opportunities and revenue streams.

Netizency’s managing partner Michael Maksoudian gives his take on the influencer influenza It’s time for marketers to get off the placebo, find a proper…

The number of influencers keeps increasing with every new social platform. As users find an odd familiarity with influencers that rests somewhere between friendship…

Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact…