By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people…

(Image: Jack Dorsey and Sheryl Sandberg testify before the Senate Intelligence Committee. Credit: Bloomberg) Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack…

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google…

Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as…

Last week, Mark Zuckerberg, CEO of Facebook, appeared in front of the US Senate following the controversy brewed by reports that data firm Cambridge Analytica…

Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now…

Publicis Communications MEA has joined forces with Google to enhance its digital-first approach across the roster of creative agencies, Leo Burnett, Publicis, Saatchi &…

By George Slefo Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience,…

Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights…

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long…

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such…