
October 12, 2022
How Dubai Expo 2020’s Hybrid Marketing Approach Captured the Hearts of 250 Million Virtual Visitors
By Google’s Dana Baddar and Joyce Abou Jaoude
October 12, 2022
By Google’s Dana Baddar and Joyce Abou Jaoude
September 28, 2022
On World Tourism Day, Google is launching two free tools to help the travel industry in the Middle East and North Africa identify timely…
June 15, 2017
Publicis Communications MEA has joined forces with Google to enhance its digital-first approach across the roster of creative agencies, Leo Burnett, Publicis, Saatchi &…
June 2, 2017
By George Slefo Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience,…
May 24, 2017
Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights…
April 30, 2017
It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…
March 28, 2017
Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long…
March 28, 2017
There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such…
March 26, 2017
Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt…
June 28, 2016
Impact BBDO has teamed up with Google to create “smarter and more compelling commercial content,” says the agency in a press statement. As part…
October 20, 2015
The Google logo as we knew it came into existence 16 years ago, when Google’s founders, Larry Page and Sergey Brin, were just PhD…
August 11, 2015
Google has gotten so big that it’s formed a company to become its own new parent. Google CEO Larry Page said Monday that he and…
June 18, 2015
Google today announces the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help…
June 14, 2015
Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels…