Platform shares insights from around the world and MENA.

Global Women in PR announces the results of its annual index ahead of International Women’s Day.

My AI is an experimental chatbot available to Snapchat+ subscribers.

By Baha Hamadi, Founder & Managing Director of Keel Comms

The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With Pepsi” by Miami-based agency Alma, the report found.

By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy

By Shikha Devadiga, Associate Partner – UX & Research at Red Blue Blur Ideas (RBBi)

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

The campaign, conceptualized by Impact BBDO, celebrates the second annual Arabian Leopard Day.

Leading programmatic company inks agreement with digital out-of-home tech company.

By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East

Under the new system, offending accounts will accrue strikes as the content is removed.