By Baha Hamadi, Founder & Managing Director of Keel Comms

The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With Pepsi” by Miami-based agency Alma, the report found.

By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy

By Shikha Devadiga, Associate Partner – UX & Research at Red Blue Blur Ideas (RBBi)

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

The campaign, conceptualized by Impact BBDO, celebrates the second annual Arabian Leopard Day.

Leading programmatic company inks agreement with digital out-of-home tech company.

By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East

Under the new system, offending accounts will accrue strikes as the content is removed.

By Astrid Gobardhan, Data Privacy Officer at VFS Global

Digital 2023 report by Meltwater and We Are Social shows that people globally are becoming more discerning in their Internet use.

Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…