By Anna Germanos, Head of CPG, Retail & E-commerce for MENA at Meta

US-based independent research consultancy, Forrester, has just released its analysis of the seven major media agency groups based on a wide range of capabilities…

Global end-to-end digital experience management software, Sitecore’s Chief Marketing Officer, Paige O’Neill explains how a seamless user experience is deeply rooted to creating digital…

At the core of this report is the WARC dComm IndexTM – a new proprietary data-led benchmark for brands to measure themselves against category competitors and across…

Elev8 will transform traditional e-distribution models across the Middle East and offer its clients a unique edge in e-commerce trading and distribution.

Algo-commerce platform, Feedvisor reveals e-commerce trends that marketers and organizations need to keep up with an enhancing omnichannel environment.

Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.

GoBazzar, the first website of its kind in the Middle East designed to compare prices of products and goods across different online stores, announced…

Aref Yehia, Head of Retail and E-commerce at TikTok Global Business Solutions in METAP, explains how the platform will support brands building up to…

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

AI-driven marketplace to be named Wa-Sal.

By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant – Search & Measurement – Retail at Google