Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…

Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…

By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant…

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…

This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.

Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi Twitter users have shopping plans specifically for November…

By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and…