November 5, 2025
STARZPLAY ranked MENA’s most positively received streaming service
STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis…
Digital
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Read moreNovember 4, 2025
AI-powered advertising behind Meta’s strong Q3 performance
Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…
Read moreApril 25, 2019
Media Digitization A Form of Outsourcing?
New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation…
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April 24, 2019
Programmatic Advertising: Real Time Bidding
Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic…
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April 23, 2019
Now’s The Time To Take Omnichannel Approach To Your Branding
By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…
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April 23, 2019
The Tempest: We Are More than Content Diversity
Launched during SXSW in April 2016, The Tempest is a media company by women, for women, with a focus on media presentation of various…
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April 22, 2019
A Look At Post Digital Era
According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…
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April 21, 2019
What is Programmatic?
Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through…
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April 20, 2019
Amazon and Alphabet To Stop Boycotting Each Other
YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The…
Read moreApril 18, 2019
Artificial Intelligence Influence on Storytelling
Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…
Read moreApril 16, 2019
How Technology Can Aid Journalism?
Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…
Read moreApril 13, 2019
Social Campaign: Personal Growth
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreApril 12, 2019
Procter & Gamble Makes The Biggest Ask: Civility
By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…
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April 11, 2019
Social Campaign: Sense of Belonging
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
