Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant…

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…

This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.

Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi Twitter users have shopping plans specifically for November…

By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and…

Three million marketers around the world use SEMrush as their trusted data provider and all-in-one marketing suite with built-in competitor intelligence.

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…

Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion…

There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is…

  Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge Total of 200,000 people to be…

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new…

Car search website CarInsight.com has appointed The MediaVantage as its exclusive media sales representatives for the Middle East. The contract, awarded after a competitive…