By Garett Sloane Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire…

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without…

By Alexander Jutkowitz It’s 8 a.m., and you step on to the subway [metro] to get to work. You automatically look down at your…

He turned an average-sized plastic manufacturing company into a marketing services giant with a market value of $20 billion. After 33 years of service,…

By I-Hsien Sherwood Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue…

By Mohamed Itani Let’s face it, some of you must have thought of or desired at some stage to manage your media in-house. Well,…

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular…

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…

By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this. How much do you rely on the internet?…