By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular…

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…

By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this. How much do you rely on the internet?…

GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who…

Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager of SAP Bahrain. This transformation is with at…

APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO…

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…

New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation…

WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the…

Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic…