April 10, 2025
The Saudi Investment Bank (SAIB), in partnership with Impact BBDO, has launched a bold and innovative Anti-Fraud Campaign as part of its Corporate Social…
September 28, 2021
W7Worldwide’s Crisis Communications division developed a 7-step guide to creating CSR strategies and campaigns in Covid-19.
September 14, 2021
The campaign is supported by a survey focusing on safety concerns that UAE drivers face.
October 3, 2019
By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…
April 14, 2019
By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…
July 30, 2018
In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my…
August 17, 2017
By James Pass, managing director and creative principle, JPd In the Year of Giving, declared by President His Highness Sheikh Khalifa bin Zayed Al…
April 30, 2015
We live in an age of spin. Our business as marketing communicators is all about sending out positive messages to achieve brand elevation and…
February 12, 2015
As part of its CSR initiative, SocialEyez has renewed its contract with Dubai Cares for pro-bono social media services. Earlier in 2013, SocialEyez engaged its…
May 13, 2014
George Kotsolios, head of PR at Al Futtaim Group’s marketing and communications agency GMASCO, has released a book under the title Back to the Future…
December 9, 2013
As part of its CSR activities, agency TBWARAAD Lebanon has turned its end-of-year party into an occasion through which employees can bring joy to…
