By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different…

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous…

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.

How has the creative process evolved in the industry over the past few years?  The difference is that clients are now more savvy than ever…

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…

J. Walter Thompson Company has recently announced the first set recipients of the new of the Helen Lansdowne Resor (HLR) Scholarship, which is awarded…

Similar to the advertising and PR industries, events have a presence that dates back thousands of years. Today, events have evolved to form an…