November 3, 2025
Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…
November 30, 2022
By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta
September 23, 2019
Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent…
September 10, 2019
By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different…
June 30, 2019
By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous…
May 29, 2018
Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…
July 11, 2016
Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…
December 7, 2015
On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.
October 14, 2015
How has the creative process evolved in the industry over the past few years? The difference is that clients are now more savvy than ever…
September 27, 2015
The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…
August 20, 2015
J. Walter Thompson Company has recently announced the first set recipients of the new of the Helen Lansdowne Resor (HLR) Scholarship, which is awarded…
March 29, 2015
Similar to the advertising and PR industries, events have a presence that dates back thousands of years. Today, events have evolved to form an…
