November 3, 2025
1.This Is Egypt Egypt Tourism Promotion Authority I J. Walter Thompson (JWT) https://www.youtube.com/watch?v=-Ypu-y_YV94&list=RDmfxQy5A_tHs&index=2 Welcome to Egypt — not just a place, but a feeling.…
April 12, 2022
Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the…
March 21, 2022
Premium energy drink, Power Horse’s latest campaign, puts Gen Z in the spotlight to make them feel like they are seen and understood. Communicate…
March 1, 2022
An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…
February 3, 2022
Innovative photographic training scheme developed in collaboration with TBWARaad will help hotel waiters to capture Hilton guests’ special moments on smartphone cameras.
February 10, 2021
With more and more businesses looking to make the most out of TikTok, knowing where and how to start reaping the benefits of the…
June 7, 2020
Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…
March 31, 2020
Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data…
November 18, 2019
By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…
August 11, 2015
“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams…
