Premium energy drink, Power Horse’s latest campaign, puts Gen Z in the spotlight to make them feel like they are seen and understood. Communicate…

An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…

Innovative photographic training scheme developed in collaboration with TBWARaad will help hotel waiters to capture Hilton guests’ special moments on smartphone cameras.

With more and more businesses looking to make the most out of TikTok, knowing where and how to start reaping the benefits of the…

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…

Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data…

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…

“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams…