The campaign is part of a wider aftersales initiative by the brand that has already achieved high view rates across platforms.

The group has collaborated with Goumbook and is inviting companies across the UAE to join the initiative.

Under the umbrella of the World’s Coolest Winter campaign, the UAE Government Media Office releases A Winter Through My Eyes, a creative film that shares a…

Initiative celebrates the nation’s 50th anniversary.

Following its major rebranding announcement last week, Meta reveals an ad campaign that introduces all the new possibilities at Metaverse.

Initiative aims to shift the focus to what really matters.

Series of films encourages shoppers to take action, download the app, tap, and shop.

The Amsterdam-based agency uses humor and irony to remind entrants that the show is judged by journalists – not creatives.

Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.” 

Today, people are talking about the world being engulfed by the digital forum – all communications are part of the digital era. All shouts…

I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a…

At first glance, marketing and advertising seem to be different terms to describe the same thing: getting a product or service sold. In fact,…