March 7, 2023
COP 28 in Dubai – How Brands Can Start Leading the Conversation Now
By Craig Borthwick, Partner at Lightblue
Branding
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Read moreJanuary 25, 2023
How Cadillac Prepares for an All-Electric Future
Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…
Read moreAugust 18, 2015
Branding consultancy, Coruna, opens shop in Dubai
Russian-based branding consulting, strategy and design agency, Coruna Branding, announces the launch of its new Dubai office, which will be its regional hub for…
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March 2, 2015
Coca-Cola bottle turns 100 years old and launches global campaign
To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem…
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February 11, 2015
Action Impact to develop Expo 2020 Dubai exhibit at Expo 2015 Milan
Dubai-based brand experience agency, Action Impact, has been selected to create an immersive experiential exhibit for Expo 2020 Dubai, which will form part…
Read moreSeptember 4, 2014
Emerge and Lorenc+Yoo partner for regional branding projects
Dubai-based branding consultancy Emerge is partnering with USA-based environmental graphic design firm Lorenc+Yoo for branding projects. The partnership will see the two companies…
