AI in PerformanceMax automatically generated creative assets and Merchant Centre Next available in the Kingdom.

Sprinklr’s proprietary AI, built over the past decade, is focused specifically on deriving insights from unstructured customer experience (CX) data. It leverages more than…

By Fares Akkad, Regional Director for Middle East and Africa at Meta

The ad tech company has advanced its capabilities, powered by contextual AI technology, Liz, to offer optimized creatives, allowing brands to maximize attention with…

DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, a retail media…

AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the…

By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta

A small core of companies, about 7% globally and 1% in the Middle East have achieved nearly twice the efficiency and three times the…

Kamal El Agha, Head of Data and Tech at Havas Middle East, explains why and how an intelligent creative engine will make a difference…

What the Metaverse is meant to be, what it needs to happen, why many think it’s the most important tech development today, and why…

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial…

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related…