AI-powered micro-expression analysis will improve the performance of advertising and brand assets. 

By Bouchra Rebiai, Founder of Aurora Hikma

UM Turkey has built an application that will revolutionize the way the technology is utilized in media for the future.

Marking the first-ever AI conference of its kind in the MENA region, the state-of-the-art technology and immersive digital art installations set the stage for…

By Terry Kane, Managing Director across MEA at The Trade Desk.

AI in PerformanceMax automatically generated creative assets and Merchant Centre Next available in the Kingdom.

Sprinklr’s proprietary AI, built over the past decade, is focused specifically on deriving insights from unstructured customer experience (CX) data. It leverages more than…

By Fares Akkad, Regional Director for Middle East and Africa at Meta

The ad tech company has advanced its capabilities, powered by contextual AI technology, Liz, to offer optimized creatives, allowing brands to maximize attention with…

DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, a retail media…

AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the…

By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta