Rasha El Ghoussaini, Group Vertical Lead at Snap Inc. in the Middle East, on how AR is literally changing the face of the beauty industry.

Pikasso’s recently partnership with Darabase, an AR outdoor media company, signals a shift towards more innovation in the industry.

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak…

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make…

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on…

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile –…

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link…

  Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of…