As the uncertainty of the ever-evolving virtual world lures upon us, mixed expectations surface. We asked the industry: The Metaverse: utopia or dystopia? 

Virtual event revealed the upcoming social trends that form the foundation for the Metaverse in 2022.

By Elias Karam, Strategic Planner at Publicis

By Farimah Moeini, Head of Industry – Retail, e-Commerce, Travel Tourism in MENA at Snap Inc.

The third edition of the Snap Partner Summit has something for everybody.

Rasha El Ghoussaini, Group Vertical Lead at Snap Inc. in the Middle East, on how AR is literally changing the face of the beauty industry.

Pikasso’s recently partnership with Darabase, an AR outdoor media company, signals a shift towards more innovation in the industry.

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak…

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make…

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on…

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…