
February 21, 2026
MENA marketers move from AI pilots to scale, study finds
The AI conversation in MENA has moved beyond experimentation. That’s the central finding of the MMA AI Adoption Study 25 conducted in collaboration between…

February 21, 2026
The AI conversation in MENA has moved beyond experimentation. That’s the central finding of the MMA AI Adoption Study 25 conducted in collaboration between…

February 21, 2026
Reddit is taking another step toward positioning itself as an ecommerce destination, testing a new AI-powered search feature that turns community recommendations into shoppable…

December 24, 2025
Artificial intelligence has emerged as a defining force in the U.S. job market in 2025, with major corporations citing the technology as a key…

December 22, 2025
YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user engagement while navigating growing unease over…

December 22, 2025
By tying hotel arrivals to the same technology used by travelers at the Dubai airport, the city delivers a truly seamless arrival experience, says…

December 19, 2025
As loyalty programs across the Middle East shift toward more digital, personalized and coalition-based models, companies operating in the sector are retooling their strategies…

December 19, 2025
AI is fast becoming a strategic asset, a way for nations, such as the UAE and Saudi Arabia, to translate capital, infrastructure into lasting…

December 18, 2025
Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the…

December 17, 2025
Does the latest track by your favourite singer sound slightly off? You may be right. Fraudulent AI-generated tracks are increasingly appearing in artists’ own…

December 17, 2025
Chief marketing officers (CMOs) at B2B technology firms are increasingly falling behind in the fast-moving world of artificial intelligence, according to a new report,…

December 17, 2025
Three years after ChatGPT made OpenAI the leader in artificial intelligence and a household name, rivals have closed the gap and some investors are…

December 16, 2025
Advertising agency stocks, battered this year amid fears that artificial intelligence could replace much of their traditional work, may still be able to turn…

December 16, 2025
Dubai, UAE: Advertisers see artificial intelligence automation as the next major driver of business growth, but most have yet to fully embed it into…

December 15, 2025
More than half of the advertisers surveyed ranked the short-form video giant as the leading platform for advanced marketing automation. A massive expectations gap…