
January 31, 2026
What job cuts? Creators add GenAI to their toolkit
Brands are investing in creator commerce teams, partnerships, and services that translate attention into measurable purchases—creating jobs not only for creators but also for…

January 31, 2026
Brands are investing in creator commerce teams, partnerships, and services that translate attention into measurable purchases—creating jobs not only for creators but also for…

January 30, 2026
Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a…

February 7, 2023
The tool also demonstrates ‘compressed commerce’ in action.

September 1, 2022
According to a report commissioned by Mckinsey, 71% of consumers expect companies to deliver personalized interactions and about 76% of them get frustrated when…

August 19, 2022
By Professor Paul Hopkinson, Head of Edinburgh Business School at Heriot-Watt University Dubai and Academic Director for Heriot-Watt Online

August 18, 2022
The G42 Expansion Fund, which will be managed by a subsidiary of G42, will focus on accelerating the pace of global innovation by investing…

June 2, 2022
With everything we’ve been through in the last couple of years, space takes up the least of our priorities. But is existence even viable…

June 1, 2022
Wunderman Thompson has partnered with KitKat to bring its iconic ‘Have a Break’ positioning, with the world’s first AI-powered staring contest.

April 6, 2022
The MENA Effie Thought Leadership Program makes a comeback this year with the theme of Emotion and Automation.

March 30, 2022
By Baha Hamadi, VP Communications at Deep Knowledge Group

March 30, 2022
By Asiya Ali, Managing Director at MKV Digital

March 9, 2022
The partnership between the business intelligence company and the leading software value-added reseller aims to help regional organizations overcome the bottlenecks in adopting AI…

March 3, 2022
Beerud Sheth, CEO of conversational AI technology company Gupshup, explains why CRM needs to be recast as conversational relationship management.

January 25, 2022
Introducing the AI Research SuperCluster — a cutting-edge AI supercomputer for AI research