In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds…

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as…

The Network Communication Group (TNCG) houses four agencies under it: AGA-ADK that is probably best described as a creative agency, Pencell PR & Events,…

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could…

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the…

BUZZEFF launches its first online video advertising campaign reaching the market of Nigeria for its strategic customer Kaymu.com, to promote online shopping community services to Nigerians…

Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier…

While being unemployed might lead some to despair and frustration, others find inspiration in this frustration. Clearly, Lebanese ad man Omar Boustany belongs to…

Joe Maari, director of digital strategy at OMD, on how ad blockers affect digital media and the advertising industry. I’ve been using the Adblock…

In a move designed to meet the growing needs of current and future clients in Qatar, OMD has officially launched operations in the country with…

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013, the emirate’s real…

Usually, around this time of the year, some colleagues and I peer into our crystal balls to predict the year ahead in media and…