Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry’s more prominent…

The Washington Post, a daily American newspaper announces the appointment of IAS Media to lead the sales of international advertising in the MENA region.

The Twitter Publisher Network (TPN) was launched by the company last year to help advertisers connect with their audiences beyond traditional Twitter engagement using…

At first glance, marketing and advertising seem to be different terms to describe the same thing: getting a product or service sold. In fact,…

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead,…

  Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie,…

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic…

MediaCom has been recognized as the world’s leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media…

Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate…

Headquartered out of Colorado in the US, ICOM Network refers to itself as the “world’s largest network of independent advertising and marketing communications agencies…