A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21.…

Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet Inc. as the Internet giant…

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad…

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair…

I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client…

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…

The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…

Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry’s more prominent…