Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie,…

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic…

MediaCom has been recognized as the world’s leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media…

Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate…

Headquartered out of Colorado in the US, ICOM Network refers to itself as the “world’s largest network of independent advertising and marketing communications agencies…

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds…

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as…

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the…

The Network Communication Group (TNCG) houses four agencies under it: AGA-ADK that is probably best described as a creative agency, Pencell PR & Events,…

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could…

BUZZEFF launches its first online video advertising campaign reaching the market of Nigeria for its strategic customer Kaymu.com, to promote online shopping community services to Nigerians…

Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier…