By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and…

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

Mark Zuckerberg faced House lawmakers for the second day in a testimony that lasted, touching on everything from how President Trump’s supporters are treated…

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales…

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising…

Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in…

Communicate caught up with Simon Davies, managing director EMEA, Quartz to discuss new media’s approach to advertising Respectful, un-intrusive and relevant. That’s the advertising…

Now popularly known as the Marketoonist, Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School.…

By Ayman Jaber, digital strategy professional For those who have spent their entire careers in the Middle East, the advertising landscape is a repetitive…

By Bjarne O., co-founder and chief visionary officer at Baroque Worldwide We are fortunate to be experiencing a significant paradigm shift, not only in…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…