Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15…

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…

In a statement to the press, PRCA announced  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to…

Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or…

By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are…

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in…

By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…

By Alex Malouf Is there any company more ubiquitous than Google? The company is everywhere, serving up billions of search engine results every day,…

According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…