
December 27, 2025
Mobily marks 20 years with ‘Ever Closer’ multiplatform brand campaign
Saudi telecom operator Mobily has launched a new brand campaign titled “Ever Closer” to mark its 20th anniversary, rolling out one of its largest…

December 27, 2025
Saudi telecom operator Mobily has launched a new brand campaign titled “Ever Closer” to mark its 20th anniversary, rolling out one of its largest…

December 26, 2025
A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new…


February 4, 2021
Bannerflow shares insights on the increase in adoption of in-housing in agencies.

December 6, 2020
WARC’s latest report provides a review of global advertising investment, media consumption, and CPM inflation in 100 markets worldwide.

November 5, 2020
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t,…

November 4, 2020
Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi…

October 27, 2020
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a…

October 8, 2020
TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising…

June 21, 2020
Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder…

June 16, 2020
How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How…

June 15, 2020
How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive…

June 7, 2020
Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…

June 7, 2020
How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping…