
Advertising
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Read moreMay 16, 2024
Exploring the Creative Ad Landscape in the Era of AI
AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…
Read moreJuly 1, 2021
Highlights From ABG X Coalition For Better Ads Webinar
Communicate shares the key takeaways from ABG’s recent webinar
Read moreJune 22, 2021
Marketing Industry Launches First-Ever Global Diversity and Inclusion Census
Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.
Read moreJune 13, 2021
Adidas Reinforces Inclusivity in Swimming With Launch of Its First Full-Cover Swimwear Collection
The campaign was created and produced by Havas Middle East, with the strategic direction and inputs from Germany-based agency Die Zwei.
Read moreApril 14, 2021
TBWARAAD Appoints Jim Robbins As Its New Executive Creative Director
Robbins will lead the agency’s creative responsibility across all brands and clients
Read moreApril 11, 2021
This Ramadan DDB and Piaget Celebrate Extraordinary
Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.”
Read moreMarch 28, 2021
Learning About the ‘C’ Word from Bees
Tahaab Rais, Regional Head of Strategy & Truth Central at FP7 McCann MENAT, confronts the culture crisis the industry faces today and proposes ways…
Read moreMarch 23, 2021
Are Advertisers Prepared For the Cookie Apocalypse? IAB Doesn’t Believe They Are
A new study by IAB reveals that the industry’s perceived sense of readiness around the loss of third-party cookies does not align with the…
Read moreMarch 22, 2021
BIGO Ads Partners with Connect Ads Exclusively for Advertising Business in MENA
The partnership will give access to unique short video and global instant communication products.
Read moreMarch 17, 2021
Publicis Promotes Thamer Farsi to Groupe CEO Saudi Arabia
Thamer will head all the Groupe’s operations in Saudi Arabia and work with senior management to help clients win in a data-led, digital-first world…
Read moreMarch 8, 2021
UM MENAT Appoints Rasha Karim as Egypt Managing Director
Rasha Karim will be taking the helm immediately.
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Read moreFebruary 4, 2021
The State of In-Housing
Bannerflow shares insights on the increase in adoption of in-housing in agencies.














