As Global Chief Executive Officer, Eileen is responsible for UM’s global strategy, direction and operations, overseeing global management for UM’s client. We speak to her about the challenges their clients are facing, whilst the company’s eagerness in including different people to ensure delivery.
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Read moreMay 26, 2024
Crafting Content That Wins — Audiences, Awards, and Brand Loyalty
I have won awards for videos that barely cracked a thousand views, and I have created viral content that never got a single nod.…
Read moreMay 26, 2024
Karim Geadah: Five Top Criteria to Follow for Effective Leadership
Leadership is one of the most underrated qualities when it comes to working within a company system. What are the top criteria behind being…
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May 26, 2024
Sustainability Stories: how to begin leading your team’s ESG storytelling efforts internally in 2025 and beyond
The summer of 2025 is now here, which means we are now halfway through the decade. I have previously wrote about being focused on…
