November 10, 2025
Qatar among 14 markets to get Amazon’s budget shopping App
Saudi Arabia and the UAE already use the under-$10 Amazon Bazaar, which incorporates gamified features. Qatar is among the 14 markets in which Amazon…
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Read moreNovember 10, 2025
The AI Agency Paradox: Big Talk, Small Moves
By Nadeem Ibrahim AI isn’t coming, it’s here. It’s working. And it’s quietly redrawing how value is created across sectors, especially in marketing and…
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October 7, 2025
AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes
Snap Inc., in partnership with Omnicom Media Group (OMG) and attention technology partner, Lumen, has released a new study emphasizing the transformative impact of…
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October 6, 2025
The New Search Landscape: Thriving in the Age of AI
The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results,…
Read moreOctober 6, 2025
Shamal Holding Partners with Omnicom Group to Drive Integrated Marketing Communications as a Catalyst for the Company’s Growth Journey
Shamal Holding, a diversified investment firm behind some of Dubai’s most iconic lifestyle, leisure, and hospitality destinations, has appointed Omnicom Group as its fully…
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October 6, 2025
Why Travel for Wellness? ASICS Reveals 15 Minutes of Movement Can Boost Your Mood More Than a Week at a Wellness Retreat
As stress levels rise, wellness travel is booming—but it often comes with long flights, hefty price tags, and treatments that don’t always deliver lasting…
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October 3, 2025
Aleph and Reddit Expand Partnership to over 45 Markets Worldwide, Including Exclusive Ad Partnership in KSA and UAE
Aleph, a global network of digital experts innovating at the intersection of media and payments, today announced the expansion of its strategic partnership with…
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October 2, 2025
Saudi Start-Up SBR Signs MoU with Jisr to Accelerate AI-Driven Recruitment and Support Saudi Arabia’s Digital Transformation
In a significant step toward supporting the digital transformation of Saudi Arabia’s labor market, SBR—a fast-growing Saudi startup specializing in AI-powered HR technologies—has signed…
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October 2, 2025
IBM and nybl collaborate to deliver AI-powered industrial solutions using watsonx and Maximo
IBM, a global leader in hybrid cloud, AI, and consulting, and nybl, a science-based AI company and IBM Business Partner, today announced a new…
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October 2, 2025
LiveRamp and Publicis Groupe Middle East announce first-to-market partnership to accelerate commerce media innovation
LiveRamp, the leading data collaboration partner, today announces a first-to-market initiative with Publicis Groupe Middle East (EPA: PUB), the region’s leading marketing, communications, and…
Read moreOctober 1, 2025
PAZ Marketing Steps into Saudi Arabia Hand in Hand with Evokes Lab
PAZ Marketing Management, a leading UAE-based marketing and communications agency, has announced its expansion to Saudi Arabia, through strategic partnerships with Evokes Lab an…
Read moreOctober 1, 2025
Cyber Security Council and Meta launch the “Scambusters” Education campaign to help combat online scams in the UAE
Meta today announced the launch of a new “Scambusters” campaign developed in partnership with the Cyber Security Council (CSC). The campaign educates internet users…
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October 1, 2025
SolitAir expands operations to over 30 Global South routes as it celebrates one-year milestone
SolitAir, the UAE’s dedicated B2B and airport-to-airport cargo airline based out of Dubai World Central (DWC), has successfully completed its first year of operations,…
Read moreOctober 1, 2025
AutoData Middle East Releases H1 2025 Used Car Market Report for UAE and KSA
AutoData Middle East, a leading provider of automotive data solutions, has released its H1 2025 Used Car Market Report. The data provides in-depth insights…
