Publicis Groupe Middle East has acquired Chain Reaction, a leading independent digital marketing agency in the region, in a strategic move to reinforce its…

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the world’s leading marketing data and analytics company. The findings…

Google no longer owns the gateway to public opinion. The next wave of influence is already here: AI assistants such as ChatGPT, Perplexity, and…

Launching a new SUV in today’s Saudi market is a test of relevance as much as engineering. Drivers are more digitally connected, more passion-led,…

Managing a brand crisis often feels akin to air traffic control during a storm. The environment is complex, the stakes are high, and the…

Tensor, a leading agentic AI company, will debut the Tensor Robocar, the world’s first personally owned Level 4 autonomous vehicle, at the Dubai World…

Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…

beIN MEDIA GROUP (“beIN”), one of the leading sports and entertainment media networks in the world, today announced the launch of its innovative new…

xNDigitize, a fast-growing creative consultancy founded in 2022, is breaking the mold of marketing, especially in the B2B space by bringing personality, creativity, and…

A solo traveller wants to wild camp in the Algerian Sahara, a young couple is looking to book a wine tasting tour, and a…

LUCID DREAMS, the Dubai and Brazil-based creative production studio known for pushing boundaries in film, VFX, and AI-powered storytelling, has announced the launch of…

BLJ Worldwide, one of Qatar’s leading Public Relations and Communications agencies, is proud to announce the launch of its new media intelligence division: BLJ…