On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented…

The United Arab Emirates (UAE) has been at the forefront of financial and technological advancements, continuously embracing digital transformation to enhance business efficiency. Among…

Sir Martin Sorrell took the Debussy Theatre stage at Cannes Lions International Festival of Creativity 2025 with a clear message: AI will impact marketing…

Marketing is having its reckoning. For too long, our industry has been split between brand storytelling and performance dashboards, between influence and instrumentation. But…

For years, brands have struggled to reconcile brand building and performance marketing. It’s been a battle between the soaring melody of brand and the…

A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes…

Sony Middle East and Africa has appointedRuder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn…

While the concept of branded residences isn’t new, its economic and emotional appeal has intensified—especially in high-growth markets like Dubai. For newer developers particularly,…

Nowadays, parenting is a shared experience. The credit? Not always. While both parents play an equal role, let’s be honest––moms tend to get the…

In an era where trust has become a form of currency and reputation a tangible asset, Environmental, Social, and Governance (ESG) principles are reshaping…

Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The…

‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…