April 16, 2025
PUMA and Warner Bros. Discovery Unveil Harry Potter Collaboration in the GCC
PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way.
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Read moreApril 16, 2025
Majid Al Futtaim Announces AED 5 Billion Transformation of Mall of the Emirates to Redefine Retail and Lifestyle Experiences
AED 5 billion investment to transform Mall of the Emirates into an experience-led, multi-sensory destination for shopping, dining, culture, and community.
Read moreFebruary 12, 2025
NEW BALANCE APPOINTS ANA ELISA SEIXAS AS HEAD OF MARKETING MEAI
New Balance has appointed Ana Elisa Seixas as Head of Marketing for the Middle East, Africa, and India (MEAI).
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February 12, 2025
PLATFORMANCE REVEALS RAMADAN PLAYBOOK
Platformance, a subsidiary of FAST Ventures and a leading MENA ad-tech growth acquisition engine, recently released its highly anticipated Ramadan Playbook, “Winning Ramadan”
Read moreFebruary 11, 2025
CENTURY FINANCIAL DEBUTS “MAKE FRIENDS WITH MARKET TRENDS”
In an industry filled with trading platforms and investment solutions, investors often struggle to cut through the noise and make informed decisions.
Read moreFebruary 11, 2025
SMALL SCREENS, BIG RETURNS: INSIGHTS INTO VIDEO CONSUMPTION IN KSA
Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption…
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February 10, 2025
PROMOMEDIA ESTABLISHES PRESENCE IN JORDAN
PromoMedia establishes presence in Jordan with strategic outdoor advertising expansion
Read moreFebruary 10, 2025
SAUDI COMPANIES TAKING THE LEAD LEVERAGING AI SAYS SAP SURVEY
KSA enterprises are ready to embrace AI, with 75% surveyed already hosting core business functions on cloud, but only 64% are highly confident of…
Read moreFebruary 6, 2025
HIGH TEE, ANYONE? THE ROMANS, WYNN RESORTS CHALLENGE PRO GOLFERS TO WORLD’S HIGHEST HOLE-IN-ONE
The global independent PR agency teamed up with MCH Global and the DP World Tour on Wynn’s first major piece of work in the…
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February 6, 2025
IMAD JOMAA ON DUBAI, ARABIC CONTENT AND DOOH
Imad Jomaa, CEO & Founder of JGroup on Dubai, Arabic content and DOOH
Read moreFebruary 6, 2025
PUMA TO RELAUNCH SPEEDCAT WHILE SHINING LIGHT ON LULU & THE BEANSTALK AND REX CHOUK
PUMA is kicking off the highly anticipated relaunch of the Speedcat with two exclusive activations in the UAE and Saudi Arabia, bringing together the…
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February 5, 2025
PUBLICIS GROUPE MIDDLE EAST LAUNCHES PxA, A GLOBAL END-TO-END DIGITAL MARKETING PRACTICE POWERED BY ADOBE
Publicis Groupe Middle East announce PxA, a bespoke digital marketing practice tailored for the Middle East powered by Adobe. This offering is set to…
Read moreFebruary 5, 2025
TECH MEETS TRADITION IN THE MIDDLE EAST AS 76% OF CONSUMERS SAY TECHNOLOGY IS INTEGRAL DURING RAMADAN
Research by The Trade Desk reveals the prominent role of media during Ramadan and the omnichannel advertising opportunities to reach a multi-screen audience.
