We work in a fast market with ambitious clients. Our region moves quickly. Numbers and milestones matter, but identity matters more. For us that…

The Middle East’s creative industry is at an inflection point. Over the past decade, brands active in the market have multiplied and/or grown, and…

GODIVA, the iconic chocolatier with a near-century of heritage and part of the pladis portfolio in the Middle East, has appointed Brazen MENA as…

Arla Foods’ launch of its Protein Pudding sent Saudi Arabia into a frenzy, breaking the internet and emptying shelves across the country. The new…

When grounded in purpose and foresight, strategic communications becomes a critical driver of identity, growth, and trust. It connects values with outcomes and aligns…

Diriyah Company has signed a strategic memorandum of understanding (MoU) with the Saudi Research and Media Group (SRMG) to expand collaboration in the media…

Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon.  Online gaming can no longer…

As the school year begins, IKEA is shifting the spotlight to the unsung heroes of the summer – parents and caregivers. Through its heartwarming…

NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…

SolitAir, the UAE’s dedicated B2B, airport-to-airport cargo airline operating express daily scheduled, and charter services and offering bespoke solutions between Dubai and key trade…

Spotify has launched its self-serve ad platform, Spotify Ads Manager, in Algeria, Bahrain, the United Arab Emirates, Saudi Arabia, Egypt, Morocco, Qatar, Jordan, Kuwait,…

The timeless beauty of poetry took centre stage in Edinburgh last week as Dubai Culture & Arts Authority (Dubai Culture) and the Emirates Literature…