Global sports company PUMA and Eastern Flames FC, Saudi Arabia’s pioneering all women football club, proudly reveal their official home, away, and third kits…

“The era of maritime transportation is far from over,” may experts declare about the sector that has literally propelled global trade for centuries. From…

As a Saudi national and creative industry professional, I’m proud of what September 23 represents, but I’m often underwhelmed by how brands mark the…

The UAE’s new Climate Law marks a turning point for sport. For the first time, every organisation will be required to measure, report, and…

The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…

After nearly nine years of delivering trusted services and creating meaningful impact for clients across the region, MEDPUSH announced the launch of VIRDIX, a…

In just a few short years, artificial intelligence has moved from being a novel experiment to becoming the backbone of modern enterprises. Post-pandemic priorities…

You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…

The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…

Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…

Creativity now has a new home in the Middle East. MADE, the region’s first dedicated digital platform for Music, Art, Dance, and Entertainment, has officially…

OSN Group, the leading network for premium entertainment across the MENA region has chosen Current Global MENAT as its exclusive public relations agency. Current…