There was a time when playing it safe passed for strategy. Brands tried not to offend, agencies aimed to please, and the middle ground…

We are told from a young age that hard work pays off. Put your head down, hustle harder than everyone else, and success will…

In Saudi Arabia’s crowded quick-service restaurant (QSR) scene, price-driven advertising dominates the airwaves. With every brand competing through discount cycles, standing out has become…

AI is rapidly reshaping e-commerce and retail in the Gulf, transforming how consumers shop and how businesses operate. Shoppers are embracing virtual try-ons, AI-powered…

Building on the success of its Riyadh debut, Anghami, the leading music and entertainment streaming platform in MENA, together with the Saudi Music Commission,…

IMI Media Group has announced the expansion of its international investment portfolio with a stake in MARI, a new global events and experiences company…

The vast majority (98%) of organizations in the UAE are deploying agentic AI in at least part of their cybersecurity operations, with 53.2% in…

CNN today announced the launch of an all-new multiplatform programming initiative, CNN Creators, including a new show on CNN International. The phased launch of…

Platformance, the MENA region’s first outcomes-based advertising platform, today announced the launch of RADIUS, an innovative retail media solution designed to unify and accelerate…

Prompt: “Can you please write a 250-300 word article about the use of AI in creative campaigns, focusing on how it can spark ideas,…

Burnout is everywhere, but most people misunderstand it. It’s not caused by working too much, but by working too long out of alignment with…

It was 3 a.m. when our phones started buzzing. An unexpected geopolitical event had disrupted one of the region’s largest logistics networks. Shipments were…