2025 proved a year of contrasts for MENA equity markets. In the UAE, the Dubai Financial Market (DFM) and Abu Dhabi Securities Exchange (ADX)…

As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard:…

As the Middle East’s creative economy expands at record speed, UAE-based Graphics Tree is stepping up efforts to promote stronger intellectual property (IP) protection…

By Hubert Boulos CEO and founder of Das Kapital and former CEO of DDB Middle East DDB’s sunset has been in the news for…

FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…

By Hadi Khatib A 2025 report by Mckinsey said that GenAI and advanced personalization are no longer theoretical data projections, but rather mainstream revenue…

The screening follows the movie’s world premiere in Zurich in September, where critics praised its large-scale action, sweeping visuals and high-end craft. The Red…

GoWit One consolidates automation, multi-retailer unification, and real-time intelligence into a single dashboard. Global AdTech firm GoWit on Thursday unveiled GoWit One, a unified…

Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism…

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological…

iProspect, part of dentsu, has been appointed digital media agency of record for Seddiqi Holding after a competitive pitch, securing a mandate that will…

By Afshan Aziz As Saudi Arabia’s digital economy accelerates, marketing leaders across key sectors are calling for a recalibration of how brands use data,…