Speed dominates the contemporary marketing and communications context. Brands and agencies across the Middle East are adopting AI writing tools, automation platforms and performance…

This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to “Build It With Him” a creative…

In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention…

MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…

Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…

Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a…

McDonald’s UAE will mark its first-ever McHappy Day on Thurday, 12th June with a nationwide initiative aiming to improve access to free healthcare for…

CAP.G VENTURES, a multi-service powerhouse, is redefining how modern businesses scale. With the introduction of its flagship consulting arm, CAP.G CONSULT, the firm brings the Fractional…

The public relations industry in the GCC is no stranger to change. With ambitious national visions, fast-moving private sector clients, and a region constantly…

Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of…

As digital transformation accelerates across the GCC, businesses face a dual threat, namely financial loss and long-term reputational damage. Just as organizations adopt cutting-edge…

A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…