For years, many marketers have scaled back during summer in the GCC, assuming audiences are elsewhere and media effectiveness drops. Platformance’s new report suggests…

The world around us is changing at a pace we have never witnessed before. Distances have collapsed. Borders, once physical, now feel fluid. A…

Always has launched a new campaign to spotlight a common but often unspoken challenge faced by women during their periods- the inability to sleep…

Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best…

Middle Eastern brands are dreaming bigger than ever, and music is right at the centre of that ambition. From hosting major artists at landmark…

In today’s ever-evolving communication landscape, it is tempting to believe that generative AI will soon replace most human-led functions. After all, it can write,…

Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the…

Georgina Rodríguez — international celebrity and style icon, and one of the most followed women in the world — is the new face of…

In today’s connected world, where personal and professional life often blur together, one truth is becoming harder to ignore: working mothers are effectively managing…

Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…

At the 72nd Cannes Lions International Festival of Creativity, FP7McCann won seven Lions, emerging as the most awarded agency in MENA in terms of…

On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented…