
February 25, 2026
Advertisers shift strategies as AI reshapes media planning: Study
Advertisers are rethinking how they plan and buy media as artificial intelligence reshapes marketing workflows and consumer targeting, according to a study by WPP.…

February 25, 2026
Advertisers are rethinking how they plan and buy media as artificial intelligence reshapes marketing workflows and consumer targeting, according to a study by WPP.…

February 25, 2026
Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market research firm SparkToro and…

January 21, 2026
One of the top designers of his era, Italy’s elegance aficionado Valentino Garavani, spent nearly half a century dressing the world’s great beauties, from…

January 21, 2026
Global beauty retailer Sephora and South Korea’s CJ Olive Young are preparing to expand access to Korean beauty brands into the Middle East from…

January 20, 2026
Abu Dhabi Arabic Language Centre (ALC), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has partnered with Amazon…

January 20, 2026
The creator economy has moved well beyond likes and follower counts. In 2026, creators are becoming enterprises, AI is reshaping how stories are planned…

January 20, 2026
Hypermedia, a subsidiary of W Group Holding, has launched what it says is the UAE’s most advanced real-time programmatic digital out-of-home (DOOH) advertising system,…

January 20, 2026
Netflix and Intel are set to report earnings this week, with investors closely tracking whether advertising growth and artificial intelligence exposure can sustain their…

January 20, 2026
Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as…

January 19, 2026
The majority of new-to-market small businesses in 2026 are bypassing traditional agencies, favoring self-serve AI tools within Meta and Google, both of which are…

January 18, 2026
Politicians, business leaders and celebrities are increasingly bypassing traditional outlets altogether, opting instead to speak directly to sympathetic podcasters, YouTubers or social media personalities,…

January 18, 2026
Elon Musk-owned social media platform X has unveiled a revamped monetisation model for content creators, including a $1 million reward for the top-performing article,…

January 18, 2026
Nairobi-based digital marketing firm More Classifieds Agency Ltd has announced its expansion into the Gulf region through a strategic partnership with Saudi Arabia’s Fauzia…

January 17, 2026
Zain has concluded a group-wide media agency RFP covering five key operating markets: Kuwait, Saudi Arabia, Iraq, Jordan and Bahrain, in addition to Zain…