“PR is a dying industry.” It’s something I hear often. But the reality is very different. Yes, the industry has changed, but it’s far…

Can you explain the technical process behind self.space to the general public, especially the AI angle? Technically, self.space runs on a closed loop we…

As Saudi Arabia celebrates seven years since the historic decision that allowed women to drive, Uber is proud to announce the upcoming launch of…

One of the most captivating marketing trends currently winning hearts in the UAE is the element of mystery. This is clearly reflected in the…

Dubai recorded 232 retail transactions totalling AED 587M in Q2 2025, with top-performing areas including Business Bay, JVC, MBR City, Arjan and Dubai Marina.…

In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app…

Lipton has teamed up with Horizon FCB Dubai to unveil a region-first campaign inspired by the global phenomenon, Squid Game. The goal? To introduce Lipton’s…

KSA’s low-cost carrier flynas had a big ambition and an even bigger challenge. The company wanted to launch three new summer destinations in Europe,…

In the business world, it’s common to work as if every deadline were yesterday. And in integrated communications, specifically Public Relations (PR), we tend…

Flywheel, the global leader in e-commerce intelligence and retail media technology, is expanding its footprint into the Middle East, building on the regional operations…

Google launches today a new photo-to-video capability in Gemini, allowing creators and artists to transform their favorite photos into dynamic eight-second video clips with…

If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…