Omnicom Group has unveiled the next generation of Omni, its AI-powered marketing intelligence platform designed to deliver measurable sales growth for brands in an increasingly complex, platform-dominated marketing ecosystem.
Built on the combined strengths of Omnicom and recently acquired Interpublic, the upgraded Omni integrates creativity, media, data, and artificial intelligence into a single operating system. The platform brings together Omnicom’s Connected Capabilities, advanced identity infrastructure, and agentic AI to unify strategy, execution, and performance across the marketing lifecycle.
Omni is powered by what Omnicom describes as the world’s most comprehensive identity and data infrastructure, including 2.6 billion verified global IDs and trillions of media, commerce, and cultural signals. The platform also leverages Omnicom’s $73.5 billion annual media and commerce buying power and scalable creative and content production systems.
“Omni connects the full breadth of modern marketing—audience insight, creativity, media, and commerce—into a single, open, and adaptive platform with the clearest view of consumer identity across the entire marketing ecosystem,” said Duncan Painter, CEO, Omni. “But its power comes to life through our people. Omni is built to support strategists, creatives, analysts, investment managers, media and commerce traders, and client leaders in doing their best work, not to replace their judgment or imagination.”
Omnicom Chairman and CEO John Wren said the platform strengthens the company’s competitive advantage. “Our Capabilities will do their best work when they operate on a unified, intelligent platform that breaks down silos, unites teams and systems, and enables them to achieve unprecedented precision and speed.”
The company said Omni is designed to integrate with existing martech systems, offering flexibility while maintaining data ownership and human oversight.
