JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge the much-discussed gap between online and offline. In theory, this is a CMS for DOOH but, in reality, it is a tool that allows management – and integration – of contextual ads (based on weather, temperature, location, specific screens, time of day, day of week, flight data, etc), manual updates, social media and data feeds. The company’s research has found that dynamic content creates deeper engagement and increased awareness, memorability, and perception.
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Dubai launches KS Konnect to tap Gulf boom in sports and entertainment
Media personality Kris Fade and marketing executive Sarah Omolewu have launched KS Konnect, a Dubai-based platform aimed at connecting global sports and entertainment intellectual…
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New UAE media authority head calls for unified voice, global reach
United Arab Emirates President Sheikh Mohamed bin Zayed Al Nahyan has issued two federal decrees appointing Abdulla bin Mohammed bin Butti Al Hamed as…
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Emirates: This time we’re serious (unlike last time)
Emirates’ new safety video starts with a bold claim: “This is your no-nonsense safety video.” How no-nonsense? An airhostess spells it out: “We do not…
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Podcast listeners prefer brands with clear CSR messaging: Survey
Corporate social responsibility (CSR) is increasingly influencing consumer behavior, with shoppers seeking brands that actively contribute to their communities. A recent survey of more…
