JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge the much-discussed gap between online and offline. In theory, this is a CMS for DOOH but, in reality, it is a tool that allows management – and integration – of contextual ads (based on weather, temperature, location, specific screens, time of day, day of week, flight data, etc), manual updates, social media and data feeds. The company’s research has found that dynamic content creates deeper engagement and increased awareness, memorability, and perception.
READ MORE
Read moreFebruary 18, 2026
Breitling’s subtle Ramadan campaign lingers on lightly-worn heritage
Ramadan advertising in the Gulf often leans into a familiar palette: lantern light, slow embraces, the gentle choreography of family gathering around an iftar…
Read moreFebruary 18, 2026
Distinctive brand assets boost ad effectiveness, study finds
Advertising campaigns that consistently use distinctive brand assets such as logos, jingles and mascots are significantly more effective at building brand recognition and long-term…
Read moreFebruary 18, 2026
Unilever, Google Cloud ink 5-year AI deal to power ‘agentic commerce’
In a move that signals how deeply artificial intelligence is reshaping consumer brands, Unilever has signed a five-year partnership with Google Cloud to build…
Read moreFebruary 17, 2026
85% Saudis Want Brands in Their DMs? Snapchat Study Reveals a Big Shift
Snap Inc. has unveiled new research in partnership with MCN media agency brands, revealing that one-to-one visual conversations are rapidly transforming how brands connect…
