Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.
Advertising in the Age of Coronavirus
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Global ad leaders boost AI, entertainment spend: dentsu report
Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a…
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London-based brand experience agency onepointfive opens Middle East office with Shopify project
London-headquartered global brand experience agency onepointfive has announced the opening of its Middle East office in Dubai, marking its entry into the region with…
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ENTERTAINER taps Amazon cloud, AI to reinvent savings app on 25th anniversary
Amazon Web Services (AWS) has said it is supporting a major technology overhaul at lifestyle savings app ENTERTAINER, as the Dubai-founded company marks its…
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Creator economy 2026 shows promise, shifts gears
Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will…
