Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.
Advertising in the Age of Coronavirus
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Read moreMay 26, 2024
Saudi youth take center stage in Doritos-FP7 McCann campaign
Doritos KSA, in partnership with FP7 McCann Riyadh, has launched “Crunch the Norms, Long Live Triangles”, a campaign aimed at celebrating individuality and self-expression…
Read moreMay 26, 2024
London billboard campaign drives global buzz for GymNation’s Dubai retreat
It all began with a bold billboard takeover in London. GymNation, the UAE fitness brand, invited Londoners to “escape” to Dubai for a Self-Defence…
Read moreMay 26, 2024
Marketing 2026: 10 Trends Shaping the Future of Brand Growth
As 2026 approaches, the marketing world looks unrecognizable. It ushers in a plethora of challenges, new tools, and opportunities. Emerging technologies, shifting consumer behaviors,…
