From the newsrooms of India to the campaign rooms of Dubai, my journey as a communicator has been one of evolution, intention, and purpose. I began as a journalist by training, but storytelling was always more than just a profession. It was a calling. Transitioning into strategic communication signified a deeper purpose than just a career move; it aligned with the impact I wanted to make through words.
From Ink to Impact: My Start in Journalism
Before I ever wrote brand stories, I was writing headlines in bustling newsrooms. Journalism was my first professional love. It was intense, fast-paced, and deeply rooted in truth. It taught me to value clarity, context, and credibility.
Journalism gave me a voice and a responsibility, and that responsibility still shapes how I approach communication today. Even now, I return to those roots whenever the noise around me grows louder. Journalism taught me how to listen, and listening has become my most powerful tool as a storyteller.
New City, New Script
In 2021, after five years in India’s communications space, I moved to Dubai. It’s a city full of momentum and opportunity. Though I came with experience, I chose to start from scratch with an internship. I was confident in my skills, but I also understood the importance of earning my place in a new market.
In a city where every second counts and every face could be a connection, starting over wasn’t easy. But I believed in the process. The humility of beginning again made me more grounded and intentional. From that starting point, I worked my way up from Junior Account Executive to managing multi-market communications across the GCC.
Today, I’ve entered a new chapter. I work independently as a communications consultant and writer. I help brands find their voice while staying true to my own.
Finding Rhythm in a Fast-Moving Market
Dubai is more than where I work. It’s my canvas. Navigating this dynamic city taught me how to move with intention and how to build something lasting in an industry that often rewards speed over depth.
My approach has always centered on people and relationships. You can’t tell a brand’s story unless you first understand its heartbeat. Over time, those relationships with clients, colleagues, and collaborators became my network and my strength.
They also gave me the courage to step into freelancing, where I now work as a communications specialist and freelance journalist, focusing on long-form content, brand positioning, and strategic storytelling. My work is guided by depth and meaning, not just deliverables.
The Discipline of Becoming
I don’t compete for attention. I compete with the version of myself I was yesterday. Each day, I try to grow, refine, and realign with the purpose that brought me here. I often turn to Dr. A.P.J. Abdul Kalam’s Wings of Fire for inspiration. One line, in particular, stays with me:
“Dream, dream, dream. Dreams transform into thoughts, and thoughts result in action.”
This belief keeps me grounded through both the highs and the hard days.
A Legacy Built on Stories
If you ask me what kind of legacy I want to leave behind, the answer is simple: stories that matter. I don’t measure success in titles or accolades. For me, it’s about telling the right stories to the right people at the right time.
In a world ruled by algorithms and attention spans, I believe in something more timeless: truth.
And if there’s one thing I’d share with anyone just starting out in this field, it’s this:
Find your vision. The world is a puzzle, but once you know where you want to go, the pieces start to fit.
