
September 4, 2025
Alex Lampe and Benji Wiedemann, on Creating culture, slowly.
, You speak of building culture, slowly. But the question remains: Does a brand build culture, or does a culture shape a brand? It’s…
September 4, 2025
, You speak of building culture, slowly. But the question remains: Does a brand build culture, or does a culture shape a brand? It’s…
September 4, 2025
You define yourself as excelling at strategic and executive positioning, stakeholder engagement, and market entry—especially in complex developing and emerging markets. Can you, to…
May 30, 2025
CLAN encompasses Memories Events Management, The Builder’s Box, The Talent Hub, EGA Concepts, WJ Land Development, and Black Frog Studio – many sectors and…
May 30, 2025
You’ve advised governments, corporates, and non-profits. How do they differ — and where do they converge? It is true, on the surface it seems…
May 28, 2025
The world of skincare is fickle. Some brands boom only to vanish later and examples abound. How did Circadia grow into a multi-million-dollar skincare…
May 21, 2025
GAIA offers a unique blend of executive learning, one-to-one coaching, and a personal board of advisors, empowering its members to: Lead with confidence, advance…
May 21, 2025
First and foremost, what is cultural diplomacy, and how does it apply on the ground? Cultural Diplomacy is a form of soft power that…
May 19, 2025
From selling candies to classmates, to solar panels, going through the family company as well – Intercoil International – and now communication. Tell us…
May 13, 2025
AI can no longer be ignored in terms of a marketing tool, can you elaborate more how it can blend with more traditional methods?…
May 12, 2025
Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell…
May 12, 2025
People tend to equate Branding to just logo, name, colors, and messages. Is that ‘branding’, and why as of late everyone seems to be…
May 8, 2025
Can you walk us through the rebranding of Al Ghurair and how it will affect your divisions, specifically the food-related ones? The rebranding of Al…
May 5, 2025
Apparently there is a major upgrade coming at TOD. Can you tell us more about what it will entail in terms of specifications? Yes,…
April 30, 2025
Immersive experiences is the key word as of late, can you tell us more about what opportunities there are for regional brands in such…