The world of skincare is fickle. Some brands boom only to vanish later and examples abound. How did Circadia grow into a multi-million-dollar skincare…

First and foremost, what is cultural diplomacy, and how does it apply on the ground? Cultural Diplomacy is a form of soft power that…

From selling candies to classmates, to solar panels, going through the family company as well – Intercoil International – and now communication. Tell us…

AI can no longer be ignored in terms of a marketing tool, can you elaborate more how it can blend with more traditional methods?…

Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell…

People tend to equate Branding to just logo, name, colors, and messages. Is that ‘branding’, and why as of late everyone seems to be…

Can you walk us through the rebranding of Al Ghurair and how it will affect your divisions, specifically the food-related ones? The rebranding of Al…

Apparently there is a major upgrade coming at TOD. Can you tell us more about what it will entail in terms of specifications? Yes,…

Immersive experiences is the key word as of late, can you tell us more about what opportunities there are for regional brands in such…

Paris Norris and James Elliot spoke to Communicate as they are working on a campaign called Strides for Good where both of them ran…

Rola Diab, a seasoned business and leadership consultant, speaker, and high-impact results coach, who has recently been named Rising Star of the Year by the…

Nicole Aoun, Marketing Manager MENA, Spotify spoke to Communicate about their positioning in the region, as well as the new campaign hitting the airwaves.