Official title: Angela Bak, Director of Corporate Communications, Publicis Groupe Middle East Away from the usual, my bio is: Bios are usually career-driven. But…

Music and sound are often an afterthought when it comes to branding, yet, when it comes to many businesses, they are intrinsic to the…

M+C Saatchi already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing and communications, media and sponsorship, talent…

Toyota and Lexus are two of the pillars of the automotive sector in the region, what are the new communications strategies for the brands…

Disabilities and sports are quite the strange bedfellows, can you tell us how the partnership between Topgolf and Special Olympics UAE came about? The…

CLAN encompasses Memories Events Management, The Builder’s Box, The Talent Hub, EGA Concepts, WJ Land Development, and Black Frog Studio – many sectors and…

You’ve advised governments, corporates, and non-profits. How do they differ — and where do they converge? It is true, on the surface it seems…

The world of skincare is fickle. Some brands boom only to vanish later and examples abound. How did Circadia grow into a multi-million-dollar skincare…

First and foremost, what is cultural diplomacy, and how does it apply on the ground? Cultural Diplomacy is a form of soft power that…

From selling candies to classmates, to solar panels, going through the family company as well – Intercoil International – and now communication. Tell us…

AI can no longer be ignored in terms of a marketing tool, can you elaborate more how it can blend with more traditional methods?…

Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell…